Innovative Content Editing & Writing

Highly Engaging & Memorable Content & Copy Development Strategies for Client Voice & Brand Recognition

logo design image for Lasting Impressions Editing of Vancouver, BC, Canada

Don MacIver, Copywriter, Editor, Content Development

EXCEPTIONAL CUSTOMER FOCUS

Copywriting, Writing, Editing, Proofreading & Publishing Services for Authors, Business, Marketing & Advertising Design Professionals

CLIENT PROJECTS

Clean, clear & concise copy with a touch & feel that captures the imagination every single time


ABOUT US

OUR BRAND STORY


AUTHOR MANUSCRIPT ANALYSIS & REVISION:

  • Your book manuscript analysis, editing and proofing services for clear, concise, fluid storylines that trigger an emotional response and expands your devoted readership.
  • Your voice and brand are always maintained.
  • Your strong character development that is consistent with the story, cover to cover for optimum reader’s choice.
  • Strong editorial focus to help ensure imaginative storylines are next level. Deliver exceptional value for a vertical response.
  • Critical attention to content that satisfies your readers and builds excitement for the next title release.
  • Increased engagement & sales; brand copywriting for your expanded brand awareness.

COPYWRITING FOR BUSINESS & ADVERTISING DESIGN PROFESSIONALS:

  • Assisting clients with a focused development of their distinctive brand story
  • Differentiate your brand as a leader with exceptional value.
  • Web, document and communications analysis and development strategies your customers relate to.
  • Copywriting, writing, and revision of business website content for immediate response. Delivery of compelling messages and on-page optimization for higher levels of audience reach and engagement.
  • Editing and clarification for content that increases brand awareness and engagement. Sustained corporate voice and message that ensures responsive actions.
  • Copywriting for message delivery that captures attention in an engaging and compelling way. Customer response begins with solutions, choice, and innovative ideas that your targeted audience can fully relate to. 
  • Take your business to the next level through content conversion today!

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You Are Exceptional and Unique. Your Web and Document Publishing & Marketing Content Should Be as Well


 CONTACT LASTING IMPRESSIONS EDITING TODAY

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Increased Reader Engagement; Fiction Book Publishing, Social Media Marketing and Business Communications Content Services for Global Clients

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MORE ABOUT MY SERVICES

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Textual Content Consulting & Implementation For Professional, Premium Quality & Presentation


Don MacIver, Owner, Editor, Writer | Editing | Proofreading | Writing | Copywriting in Vancouver, BC, Canada


Successful content marketing strategy always begins with a strong sense of brand awareness and customer needs

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Today my business clients want their websites visible on Page 1 of search results. Authors and writers want their story to capture the imagination and exhilaration of their reading audience for increased engagement and publishing revenues. Every client wants their message conveyed in their own voice; with a difference, with impact and response.
Lasting Impressions Editing works with individuals, business owners, authors, writers, content marketing and advertising agencies who want quality, engaging content to capture attention through a highly responsive visitor and reader experience.
With our consultation, analysis, copywriting, writing and editing services your content will capture more attention and consistently generate more visitors, reader engagement, leads, and customer conversions.

FOLLOW THE EDITOR’S BLOG


VALUED CLIENT TESTIMONIALS

Three-time Grammy Award Nominee Ernie Cefalu on Don MacIver:

Pacific Eye & Ear  |  The Fine Art of Rock  |  Original Album Cover Art

picture of three-time Emmy Award nominee Ernie Cefalu of Los Angeles, California“I have been creating advertising and marketing campaigns for over forty years now with some of the most creative minds of our time. Working with Don is working with a true professional who has a powerful command and understanding of the English language.

Don’s always able to not only express exactly what needs to be said, but he’s able to do it in a powerful, artistic manor that is both compelling and memorable.

Without reservation Don is in that league…top drawer, first class.”

Ernie Cefalu, Owner, Point of Connection Expert, Pacific Eye & Ear (.com) & HornbookInk; Graphic Artist, Original Album Cover and Corporate Artworks Design.



ACCLAIMED AUTHOR/POET LYNDA FILLER OF PUERTA VALLARTA, MEXICO ON AMAZON WITH EXCEPTIONAL FICTIONAL PUBLICATIONS.

picture of Canadian author Lynda Filler of Puerto Vallarta, Mexico

Top Selling Author Client Lynda Filler on Don MacIver

“When I was invited to write for #1 New York Times and USA Today bestselling author Russell Blake, I turned to Don MacIver. Jet Kindle World on Amazon set a window of six weeks to write a novella, edit, proof, format, get the cover done and be ready for the Launch! I took care of the storyline and Don advised me every step of the way.”


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 MORE VALUED CLIENT TESTIMONIALS

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picture of a professional editing service provider meeting with client to discuss various aspects of the client project

Consultation & Discovery

I work closely with my clients to ensure that their objectives are

understood and achieved through consultation and careful

attention to detail for optimum results

picture of a professional editor's hand with pen writing on note pad.

Content Development Strategy

Creative, engaging content that fosters powerful reader

connection and response with optimized content that gets

noticed is our first priority. Give your content the attention

it deserves and your customers the solutions they need.

picture of two business professionals hands clasped together; shaking hands after a job well done.

Customer Satisfaction

Helping clients achieve their goals is always first priority through focused,
solution-driven attention to detail and emphasis where it needs to be.

READY TO START A CONVERSATION?

LET’S WORK TOGETHER


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About

TOGETHER, OUR HANDS-ON FOCUS FOR CONTENT QUALITY AND NEXT LEVEL SOLUTIONS WILL INCREASE YOUR AUDIENCE REACH & ENGAGEMENT


LASTING IMPRESSIONS EDITING

WITH CLIENT SERVICES IN VANCOUVER, BRITISH COLUMBIA,

CANADA, USA & AROUND THE GLOBE


Partner in Professional Services with

ALITERATI Publishing | Latitude47

Visual Identity & Graphic Design Solutions

Yuma, Arizona, USA


SUBSCRIBE TO LASTING IMPRESSIONS EDITING NEWSLETTER


 

picture of Don MacIver, Editor and Owner of Lasting Impressions Editing, Vancouver, BC, Canada

 

DON MACIVER, RPA, OWNER, COPYWRITER, WRITER, EDITOR, PROOFREADER

Hi, I’m Don!

In my late teenage years, I chose to study journalism through community college. Reporting news stories in the media, especially in newsprint, was a demanding discipline which required exceptional English language writing skills.

Here I was a young and enthusiastic student fresh out of high school facing the unfamiliar and daunting task of perfect news copy submission every single assignment to the journalism studies director who expected not only a thoroughly engaging, accurate and informative paper but also a piece that was flawless in terms of spelling, punctuation, fluid story composition and grammatically sound technically.

Standard practice on story review day with the entire class of forty budding news reporters observing entailed the instructor’s review of our paper and constructively critiquing our story compositions for a group learning experience. Our instructor was one demanding, crusty so-and-so who was insistent on seeing no less than a perfect paper. When he found flaws he would quickly admonish us one by one and without reading the entire piece he would simply tear our report to shreds and toss it, emotionless, into the trash can sitting ominously beside his desk. 

picture of a young college student sitting at a desk studying and writing notes.

This was an introductory taste of ‘real world’ demands and our reality was that in the business of reporting news publicly our work had to be absolutely flawless so that once it hit the editor’s desk for perusal it was print ready! I must confess that having our paper torn to shreds right in front of our peers, especially having pulled an all-night writing and editing session on the piece, left us visibly mortified! 

After a time in journalism school, I came to decide that the life of reporting news and life events was not really for me and I set out into the ‘real world’ to discover myself and where I fit in with my personality, skill sets and ambition. I would eventually pursue real estate property management as a career-long endeavor.

Over that thirty-year span, it quickly became increasingly evident that what we had experienced in college was a life lesson in what to expect out there in the ‘real world’. In preparation for journalism, I undertook to learn the written English language through in-depth studies and extensive research during my last two years in secondary school. I studied and read voraciously in readiness for the demands of what lay ahead.

Over the years that followed I was engaged by numerous of the top property management firms in Western Canada. I studied a four-year program to acquire a professional industry designation. My profession demanded exemplary writing skills for endless written communications from meeting minutes to consultative client recommendations, support services communications, operational reports and more. 

Even with my advanced level of oral and written communications skills, producing flawless and highly informative, engaging content in the business community was still a struggle for me. I saw no end of students in college and business colleagues struggle to meet the heavy demands and pressure of producing written content at that superior level. Some would ultimately burn out from sheer exhaustion and the stress of falling short.

From mid-life, I came into the exploration and discovery of pursuing the publishing of my creative writing. It was a personal pastime which would quickly turn into a lifelong passion for me. There too, my written composition had to be flawless. I soon discovered parallels insofar as the demand for high-quality, error-free, engaging content development that I had experienced in the business community working within the public and private sectors providing client and property services.

When I saw many of the most gifted management professionals and creative writers and authors struggling, whether in terms of irate client confrontations over sloppy communications and report writing or aspiring authors and writers whose painstaking written works were being met with rejection or poor consumer sales levels, it was then that I knew I had to be a part of the solution to their problem.

Sadly, the early education systems at the elementary and secondary school levels were only focused on teaching young students the rudimentary elements of the English language. Students were going into post-secondary education without the required skill sets to write effective, error-free papers. Upon graduation, those very same students, as in my own circumstances, entered the working world struggling even more with inferior levels of communications skills, both orally and in writing. 

Over the years I have seen a gradual degradation of English language skill levels apparent among colleagues, in public communications whether in the news media or various other print or electronic media publications…everywhere. It was then that I decided that I had to be part of the solution; helping people produce exceptional content that elevated their publications sales levels, captured attention in the business communities and fostered results in the marketing and advertising copy development industry. 

My goal and commitment to every customer that engages my textual editing, proofreading, writing, and copywriting services are to be the exception; to help each client develop the kind of distinctive content quality that gets noticed and produces desired results in keeping with their personal or business objectives. I want my clients to be that exception. I want to help them experience success in their own right.

Writing and creating exceptional copy continues to be a passion in my life and career. I develop high-quality content and copy for marketing and advertising campaigns and editorial processes for client publications. The end objective and result is the same; superior content that captures attention engages our audience and generates the desire to act and reap the rewards.

♦

CONTACT ME TODAY FOR A NO-OBLIGATION CONSULTATION


 

Your Needs

 COPYWRITING, EDITING & REFINED MESSAGES THAT BEGIN WITH NEXT LEVEL IDEAS, LOOK & FEEL THROUGH INNOVATIVE & MEMORABLE VOICE & SOLUTIONS THAT ALWAYS SPEAKS TO YOUR AUDIENCE

 

CUSTOMER FOCUS PRESENTATION

COPYWRITING SERVICES

Putting together the right combination of words that compels actionable response on websites, articles, documents, email newsletters, headlines and sub-heads, advertising, business communications, social media and more.

  • Direct Response Marketing: Email, websites, online advertising, fliers, catalog distribution, promotional letters and targeted television, newspaper and magazine advertisements as well as outdoor advertising. Among practitioners, it is also known as ‘direct response marketing’.
  • Inbound Marketing: The promotion of a company through blogs, podcasts, video, eBooks, e-newsletters, whitepapers, SEO, physical products, social media marketing, and other forms of content marketing which serve to attract customers through different stages of the purchase funnel.
  • Social Media Promotions & Marketing: Get your news to your targeted audience! Effective and affordable search optimized promotional and marketing services (SMO) are offered to help stimulate critical exposure and sales of your new publication(s) quickly at the point of publication release. Effective advance planning and promotions of new publications are just as critical as post-launch marketing efforts.

 

AUTHOR PUBLISHING SERVICES

Textual English Editing: Review and revision of client content to ensure that all structural, developmental and substantive/stylistic elements are well developed and consistent throughout.

Textual Content Proofreading: A comprehensive review of all content to ensure there are no issues relating to spelling, grammar, punctuality, sentence and paragraph composition and overall readability ease are technically sound.

Print & eBook Version Formatting:  One of the greatest challenges for authors today is ensuring that their book manuscript interior content has been properly formatted in accordance with publisher/distributor ‘Content and Formatting Guidelines’. Although the guidelines specify best practices that will help ensure a quality presentation and readability of the published product, authors will often misunderstand the guidelines provided or fail to observe required formatting standards. Formatting issues are often complex and time-consuming to rectify and my services are tailored to pre-formatted MS Word documents files to help the author client start the writing process with a solid foundation of acceptable formatting settings configurations. In doing so, the final manuscript submission process is streamlined and much less problematic.

Publishing Submission: A clean process of cover design and manuscript uploading, entry of publishing details, writing and submission of a book description that serves as a carefully developed overview of the storyline while crafted to function as a strong ‘sales pitch blurb’ that is designed to grab the potential purchaser’s attention and stimulate sales activity. Typically the publisher/distributor often provides the means to review the interior content through a ‘Previewer’ which scans and identifies formatting issues and any other elements of conflict evident in the manuscript which needs to be resolved before the final submission can take place. Data is entered regarding the desired targeted audience reach for best possible search visibility and product marketing results, pricing and book distribution details, any special pricing/giveaways for a period immediately following the release of the publication and more.

Testimonials

WHEN MY CLIENTS GIVE ME TWO THUMBS UP IT SPEAKS VOLUMES ABOUT MY PROJECT DELIVERY. THEY KNOW THEY ARE ALWAYS IN GOOD HANDS!

 

picture of young woman reading a novel story on her iPad reader. She has a very happy and engaged expression on her face. Textual graphic within the image reads "Boosting Reader Engagement".

At Lasting Impressions Editing my focus is centered on exceptional client services that leave lasting and memorable impressions.

When it comes to my clients’ document, website or social media content I work closely with each client to ensure that working together is a positive, meaningful experience and that together we produce the best possible results.

Our mutual project objectives should and do focus on creating high-quality content that will best serve my clients in terms of their needs, project presentation, voice, and brand and ultimately increase reader engagement, website traffic, and sales.


 CONTACT ME TODAY TO GET STARTED! 


picture of three-time Emmy Award nominee Ernie Cefalu of Los Angeles, California

Ernie Cefalu, Los Angeles, California

Owner & Point of Connection Expert of Pacific Eye & Ear (.com) and Hornbook Ink, Los Angeles, California.

Renowned three-time Grammy Award Nominee. Highly acclaimed and famed for exquisite album cover art design and custom packaging, corporate advertising, and marketing specialist whose inception, vision and dreams have captured the hearts of millions.


Ernie Cefalu says: “I have been creating advertising and marketing campaigns for over forty years now with some of the most creative minds of our time. Working with Don is working with a true professional who has a powerful command and understanding of the English language.

Don’s always able to not only express exactly what needs to be said, but he’s able to do it in a powerful, artistic manor that is both compelling and memorable.

Without reservation Don is in that league…top drawer, first class.”

Ernie Cefalu
Creative Director / Point of Connection Expert

Pacific Eye & Ear  |  The Fine Art of Rock | Original Album Cover Art  |


Client Alexandra von Hahn of Eichwalde, Germany, a photographer portrait.
Baroness Alexandra von Hahn, Eichwalde, Germany & United Arab Emirates A business entrepreneur, Relationship & Consciousness Coach, Owner of Canadian Cheesecake Co. & author, business owner and spouse of a retired German Diplomat, engages powerfully in every aspect of her life endeavors and has lived around the world. Her highly enthusiastic and enlightened vision brings a new dimension into everything she endeavors to accomplish.

Alexandra von Hahn says: “With two very special book projects a work in progress I called upon Writer, Editor, Author, Poet Don MacIver to undertake the challenge as my Editor. His consultative style and sense of priority on behalf of his client has afforded me the comfort of knowing that every discerning word comes with balance and connection for my reading audience.

This editor embraces a compelling story as though his own with a delivery that has made a difference. And, oh yes, he writes wonderfully moving poetry too! When the business is done I can even retire to a page or two of poetic verse! You’ll find his words at Don MacIver Poetry on WordPress.”

Alexandra von Hahn

picture of client Professor Richard A. Cross of Atlanta, Georgia.

Prof. Richard A. Cross, M.A

Atlanta, Georgia

Adjunct Professor at Atlanta Metropolitan College; Facilitator at City of Atlanta Municipal Court; Empowerment Coach, Mentor & Motivational Speaker, Business Entrepreneur


Richard Cross says: “Don MacIver, RPA, I appreciate your kind and sincere comments. Your writing ability is impeccable and I will recommend all writers who want editorial work done to check out Mr. Maclver at Lasting Impressions Editing.”

Richard’s Inspired Quote:
“I am passionate about Helping people to Realize their Greatness.”

Follow this empowering scholar and motivational speaker through his websites linked below. His story is remarkably inspiring from the challenges of life and pursuing dreams through his youth to achieving the esteem and qualification of higher education where he has acquired Masters level degrees.

Few people in this world dedicate their life and career to instilling among others confidence and determination in pursuit of their dreams, to realize their true and full potential and rise above adversity.

Richard Cross’ voice resonates pride and humility we can all learn to emulate for our own greater vision and prosperity.

Energize Your Thoughts

Canadian author and poet Lynda Filler of Puerto Vallarta, Mexico.

Lynda Filler, Puerto Vallarta, Mexico Author/Poet on Amazon.

Gifted author & poet Lynda Filler, has five volumes of her original works of poetry and now an exceptional and growing library of action packed, high-level thriller/suspense/action/romance novels on Amazon.com that are high sales ranking with every publication.

JET EXPOSED, written in association with New York Times and the USA Today bestselling author Russell Blake, is quickly rising up through Amazon’s bestseller ranking with her fast-paced thriller novella set on the world stage. A very real and ominous threat to international security is looming dangerously close. Jet is recruited to a highly classified team to counter the ruthless players that vie for power and revenge. 

Anticipate an edge-of-your-seat plot packed with emotion and sizzle for those whose satiate appetite for the best reading experience can only be best served hot and highly seasoned. Lynda Filler is exceptional.


Lynda Filler says: “When I was invited to write for #1 NYT and USA bestselling author Russell Blake, I turned to Don MacIver. Jet Kindle Worlds set a window of six weeks to write a novella, edit, proof, format get the cover done and be ready for the Launch! I took care of the storyline and Don advised me every step of the way.

I feel as if I took  an MBA in editing/formatting/marketing over a two month period.
His support, attention to detail, superior ability to navigate Amazon and Twitter have been my secret weapon.

I look forward to a long and lasting relationship with Don MacIver.”

Lynda Filler on WordPress

Lynda Filler; JET EXPOSED

Lynda Filler publications on Amazon

Russell Blake; Lynda Filler Does Jet Kindle Worlds

Lynda Filler on Facebook


Portfolio

NEW CLIENT PROJECTS; EFFECTIVE CONTENT DEVELOPMENT FOR HIGHLY RELATABLE & MEMORABLE CUSTOMER EXPERIENCE, DIRECT RESPONSE, MEANINGFUL CHOICES & PREFERRED SOLUTIONS

LET’S GET STARTED!


EXCEPTIONAL CLIENT SERVICES BEGIN WITH POWERFUL BRAND STORY LOOK & FEEL IDEAS. WORDS TOUCH THE READER AND MOVE THEM TO IMMEDIATE DESIRE AND ACTIONABLE RESPONSE EVERY TIME

 


Pacific Eye & Ear

picture of red lips and tongue logo for the iconic rock band The Rolling Stones, Ernie Cefalu designer.
Original iconic logo for The Rolling Stones rock n roll band. Los Angeles artist Ernie Cefalu, designer, 1971.

Ernie Cefalu; Original Designer, The Rolling Stones Logo

 Client:   Ernie Cefalu, Los Angeles, California 

 Owner, Point of Connection Expert; Pacific Eye & Ear

May 2017 – Present

Music industry album cover art design, corporate marketing and advertising and logo design. A three-time Grammy Award nominee, over 25 Gold and Triple Platinum Album Awards, Hall of Fame Inductee four times and with countless industry awards, Ernie Cefalu positioned himself as one of the foremost authorities in high-profile advertising and artistic design his entire career.

My Role:  Copywriter, Writer, and Editor

In early May 2017, my working relationship with this famed and celebrated marketing and advertising design expert got under way providing copywriting, writing, and content revision contributions for this exceptionally talented industry icon.

I am pleased and honored to have been chosen to provide my services for Ernie Cefalu and look forward to exciting project collaboration with Ernie moving forward. Due to the early stage process of our work on behalf of Ernie Cefalu’s client, I am unable to disclose any further details at this time.

More exciting news to come! 


A Snapshot of Recent Client Editing & Publishing Services

 

l-filler-cu

May 2015 – April 2017

Appointed editor, formatting, publication submission & promotions by Puerto Vallarta, Mexico author Lynda Filler, my first project working with this exceptional writer involved her first novella ‘JET EXPOSED’, an action thriller mystery book in association with the ‘JET WORLD’ series on Amazon Kindle by renowned New York Times and USA Today bestselling author Russell Blake whose book sales number in excess of four million copies.

Lynda Filler’s second thriller novella in her Jet World series, ‘JET-ABDUCTED’, is an outstanding addition to this prolific writer’s fiction suspense thriller series and, along with ‘JET-EXPOSED’ is ranking Top 10 on Amazon Kindle. The author’s published works have developed with exceptional storylines and powerful reader engagement.

Lynda Filler’s first full-length novel ‘TARGET IN THE SUN’ is receiving rave reviews and has strong sales activity on Amazon’s KDP platform. I was engaged to proofread, edit, format and submit six (6) of this gifted author’s exceptional novels and proof a further three (3) previously published books of the author’s original works of poetry. In addition, I also provided copywriting for each publication including book description/sales pitch blurbs and social media copy.

The author also has three volumes of her original works of poetry and prose under the Amazon.com publishing platform umbrella. Collectively, Lynda Filler’s publications are receiving strong reviews and her sales ranking has broken the Top 10 all the way to No. 1 recently. This author has an exceptional gift, an innate sense of publication content value and is a prolific star on the horizon with every potential to soon be among the ranks of bestsellers in her genre categories.

Lynda Filler, author

Lynda Filler; Amazon Author Central

Jet Exposed; Amazon Kindle Worlds

Jet Abducted; Amazon Kindle Worlds

Target in the Sun; KDP Amazon

Russell Blake Interview

#JetWorldBooks, #mysterythrillerbooks
#mystery books, #books #fiction books

JET EXPOSED, A SUSPENSE THRILLER, UNCOVERS A DARK AND DANGEROUS WORLD OF HIGH-LEVEL INTRIGUE, PASSION, POWER AND GREED

“The US government is in the throes of cyberwarfare with China. Luke Raven, a high-tech billionaire, is the only man that can save America from the deadly fallout. Jet, a highly trained operative, returns from Kosovo on assignment to retrieve two hundred and fifty million dollars in diamonds safely stored in Uruguay. Spotted by a drug cartel, she is hunted up the Pacific coast of Mexico where she is saved by ex-Navy Seal Zach, a member of ‘Raven’s Group’.

Luke and his team recruit Jet to help execute a dangerous, highly classified special operations missions that are crucial to national security…Jet completes the critical Team Profile. They take their high-paced adventure across the USA and over the ocean to Paris. The action culminates in Shanghai, China where an ultra-wealthy and ruthless business tycoon possesses highly sensitive information that would have catastrophic results in the wrong hands. But will they get there soon enough to secure the information from their enemies?”

– by NY Time and USA Today bestselling author Russell Blake.


picture of the front cover of trailer video for 1 [One]; A Guide to Enlightenment, by client and author Dr. Gianna J. Link of Atlanta, Georgia area.

1 (ONE) – A Guide to Enlightenment

by Dr. G. J. Link, Md, Ph.D., Neuroscientist, Author

This extraordinary published gift to all mankind leads us on a life journey exploring the vast and great potential we have within for life purpose and to celebrate life, living each moment to the fullest in peaceful and loving coexistence around the globe.

Dr. Link instills a powerful and compelling inspiration for the reader through ‘1 [ONE] – A Guide to Enlightenment’ and she aspires to share the path to a more fulfilling life for people throughout the world.


Video Trailer, YouTube   Watch! Powerfully moving!

1 [ONE] – A Guide to Enlightenment  Amazon.com; Kindle, Paperback & Audio formats

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Dr. Gianna Joanne Link, MD, PhD, Neuroscientist, Author

PhD, (Doctor of Philosophy) Neuroimmunology, (Karolinska Institute, Stockholm, Sweden)

MD (Doctor of Medicine), Aristoteleion University Medical School

Neuropsychiatry Fellowship, Specialty: Neurology, Harvard Medical School, Greater Boston, MA); Subspecialties: Neuroimmunology, Neuropsychiatry, Neurorehabilitation

Neurorehabilitation Fellowship, Cornell University, New York City area – Ithaca

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dr-gianna-joanne-link-md-phd

Appointed for content editing, proofreading, writing, managing consultation, publication, copywriting, social media/marketing and engagement promotions services by Dr. G J Link, MD, PhD, Neuroscientist of West Virginia, USA, my primary focus for the Doctor included consultation for her book publication content and social media marketing for optimum audience reach and engagement.

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