Mobile Friendly Websites; The Urgency of Compliance


mobile-phones

For the past year and beyond there has been much anticipation of Google’s latest round of algorithm guidelines; our rules of web content game play according to the Google search engine. The newest algorithm guidelines are now rolling out and anyone, whether an individual or business person, marketing a product, service, cause and more through their website MUST adhere to algorithm guidelines with prompt implementation as they are announced. Failure to do so means severe penalties which are typically in the form of low or non-existent website or webpage ranking and search engine results page visibility.

The reality is that Google deals out all the cards in web governance, all in the name of a better online experience for the vast majority of users and algorithmic guideline changes evolve frequently to that end.

For those who subscribe to website hosting platforms, make certain that your hosted website builders are configured for mobile-friendly rendering. Statistically, the vast majority of internet browsing today is on mobile and that trend is very quickly increasing and we either respond and act accordingly as each successive Google algorithm goes live (and preferably before that eventuality occurs) or face severe penalties to the point where your website drops way under the radar and your site becomes virtually invisible to all searching for what you have to offer. Let’s face it; if that scenario unfolds it can and most assuredly will result in a serious degradation of web traffic to your business site and business/professional entities online cannot absorb nor withstand the detrimental loss of visibility and business/sales activity as a result.

For the past year and beyond there has been much anticipation of Google’s latest round of algorithm shift; our rules of web content game play according to the Google search engine. The newest algorithm guidelines are now rolling out and anyone, whether an individual or business person, marketing a product, service, cause and more through their website MUST adhere to algorithm guidelines with prompt implementation as they are announced. Failure to do so means severe penalties which are typically in the form of low or non-existent website or webpage ranking and search engine results page visibility.

Site Pro News; How to Brace for Google’s Mobile-First Index

Take a close look at this Site Pro News article on the subject wherein they include several linked resources for scanning your own website to determine where it stands in terms of critical mobile user friendly rendering. Remember, if your website does not render (load) quickly because of the lack of proper mobile configuration, you will pay a heavy price for Google non-compliance on this issue and prompt disregard by all those who use their mobiles as their primary means to connect with the internet today.

Note:  When you open and use the website scanners linked in the article; understand that there is considerable reference to compliance through modification of various script elements to improve the user rendering and overall readability enhancement. If you are not fully conversant with script modification on websites make sure that you engage a suitably qualified technician to effect necessary changes.

 

© Don MacIver 2017; All Rights Reserved

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