Welcome to Key Word Blog!


Thank you for following Lasting Impressions Editing’s Key Word Blog!

For the past 2 1/2 years Lasting Impressions Editing has been located on two different website hosting platforms and I am pleased to make WordPress.com it’s current and permanent host site. Thank you for being a special part of this website blogging experience at Key Word Blog!

Here I will explore all the various aspects of my client services which focus primarily on innovative content analysis, revision, strategy and development. More specifically, I will share with you a host of information relating to the services I currently offer and any changes which may occur at a future date. Services mature and become redefined to a degree over time as newfound demand and client needs would predicate such change.

CURRENT CLIENT SERVICES FOCUS

My current client services center around website and document editing and proofreading, writing and re-writing of content, publishing services for authors, website search engine optimization, social media optimization for profile and post content and client content marketing/promotional services through social media platforms.

SERVICES OVERVIEW

My clients include business professionals, authors, writers and individuals who require new or revised content for their websites, important documents and internal/external communications, book manuscripts that require editing/proofreading/writing/revision as well as formatting for print and electronic formats and final submission for publication.

In addition, I provide clients with essential elements of search engine and social media optimization to help ensure that their content is visible to search engines and in turn gets their content positioned well in search engine results pages (SERP’s).

Why consider these services? Because there are so many complexities surrounding best practices in current day to make sure your content is polished, quality information that compels audience response, search optimized for search visibility and has targeted audience reach for optimum reader response and engagement. Your bottom line is achieving best possible return on your investment.

Give your important content the attention it needs and deserves for the best possible results. I work to help ensure that your textual content leaves your readers with immediate and lasting impressions.

Through the Key Word Blog I invite you to explore and discover tips and best practices to help you achieve those critical project objectives. This value added blog will share powerful insights that produce results, saving you time, cost and frustration with editing and content development strategies that are proven effective. I share a host of free information of my own plus expert advise through external article linking and resource links to help keep you stay informed on current trends and related changes as they occur.

Thank you for subscribing to the Key Word Blog. If you find this blog content informative and useful information please SHARE the blogs with others through the share buttons provided. Your comments are also invited and greatly appreciated.

Reader Engagement Strategy


Team of business people working together on a laptop
Writing for Optimum Reader Engagement

Are you having difficulty achieving reader responsiveness? Your audience connection seems at risk or doubtful because of a lack of commenting and sharing of your content with others?

You’re not alone in the frustration of attracting and building on a readership or subscribing audience. The huge volume of internet users today has increased exponentially in recent years whether for personal, social or business purposes. The technologies and applications of our online presence has changed dramatically as well over time demanding our awareness and application of such new innovations and how we can utilize them to our best advantage.

Our website and blog content needs to be highly informative and useful to our targeted audience. When our readers find our content engaging they are most likely to return for more. In terms of business and marketing conversion to sales or new clients that reader engagement is critical. Another powerful tool in the engagement arsenal is the sharing of relevant content from external sources as I often do here with my own posts. What better way to support our own content than to share the resources, experience and successes of others!

Email Newsletters

One of the most successful ways to build a following today, whether to promote business products or services, published works of authors, poets, writers and journalists is through distribution of subscriber email newsletters like ConstantContactMailChimpVerticalResponse to name just a few mailing hosts. Having subscribing (opt-in) readers for a newsletter is a powerful way to establish a more personal connection given the very nature of direct mailing to individuals or businesses who have made the choice to connect to our content. Statistically there is a greater response in terms of new business and sales.

Social & Professional Networking

These networks, such as Facebook, Twitter, LinkedIn, Pinterest, to name but a few, continue to grow steadily in user base numbers, a substantial addition to our marketing and audience connection arsenal. If used in a well-designed social and marketing strategy such sites can attract a substantial following through which traffic generation back to your main website or blog hub is critically important.

Essential to that audience connection is in being interactive on a one-on-one basis. Don’t just concentrate all your efforts on the socials with getting ‘follows’ and ‘likes’…that is only the starting point to establishing relationships, making essential connections. We need to be responsive in today’s social and professional networks whether our purpose for being there is personal, business and/or product/service centric. When someone takes the time to comment or compliment on your social pages you must respond! Failing to respond tells people you don’t care, that you have ulterior motives for your ‘connections’ and that turns people off fast. After all, it IS a social or professional networking site! 

Keyword Usage

Keywords have become a critical factor in capturing an audience through search engine visibility. The dynamics of how the various search engines evaluate the relevance, ranking and search results positioning is varied between today’s search engines as is their algorithmic configuration but the bottom line is that careful and strategic application of keywords within our online content is essential to the mapping framework for our online presence…or lack thereof.

When using the various social and professional networks make sure that you are adding keywords within the context of your profile content and bios as well as in your content body AND in your site headings and titles. Best keywords are also essential in the context of site meta tags and title descriptions. Google continues to be THE granddaddy of internet search engines today and I utilize their various applications found at GoogleWebmastersTools to help ensure that my online visibility is optimized. 

The Google Adwords Keyword Planner is an excellent resource tool to determine the best possible keywords that apply for your particular service or product niche. Google provides plenty of reference and resource material to help users familiarize themselves with this indispensable resource base. I can attest first hand that applying these tools does indeed make a difference. Most search engines today provide the how-to’s for implementing their various resources.

It takes time and following the learning curve to get positive end results but this is a key step in developing audience engagement and site traffic…without which you have no customer base to speak of. Understanding and accepting such applications as essential to the process will lead you through the discovery phase. 

Keyword implementation is not an exact science yet by using such tools as the keyword planner and testing different keywords to find which ones are most effective for site traffic generation and your business or sales needs and objectives you should see positive results. My web traffic has increased considerably through keyword application and adjustment to the extent that my site traffic is now doubling every month consistently…that’s powerful!

Mobile Responsive Websites & Blogs 

Internet users in today’s busy lifestyle are carrying their mobile devices in ever-increasing numbers today and a large segment of the population now use their mobiles for internet browsing on the run. That means that a critical segment of our potential business or reading audience is locked in through their various mobile devices during key portions of the business day. That means in a nutshell that we MUST use websites and blogs that are formatted as mobile responsive. Refer to your own services provider to verify whether you do have your online websites or blogs configured for mobile devices.

Engage!  The bottom line is that once you engage, once you make those essential connections with your following or subscribing audience, then you will start to see results. Engaging in organic, genuine conversation and support builds confidence and trust in what you have to offer. The results will follow.

I’ll share with you an article posted by Debbie Hemley on reader engagement strategy in which the writer shares great tips for targeted audience connection at Social Media Examiner. I have been following this site for several years now, an excellent resource and information site on current trends in online presence, marketing strategy through social media and much more. Host Michael Stelzner also broadcasts regular podcasts through the site which are outstanding with powerhouse guest speakers. The site’s following is huge.

Remember friends….CONNECTION = ENGAGEMENT = CUSTOMER CONVERSION

Demands for Perfection; Editorial Revision


Magnifier and the book

photo c/o Bing Search, originator unknown

In a world where time and money are perhaps the single greatest motivation for engagement of a critically productive day whether in our personal lives, on the job facilitating a process in the blue collar sense or at a desk where every word must be palpable and every decision a manifest component of a recipe or equation for success, demands upon our efforts for perfection were never more evident than they are today.

For anyone whose written presentation or proposal demands a concise, tangible engagement of its reading audience, the demands for a message that consummates flawless conveyance and its delivery cannot be understated. Ironically, it would seem, our educational system leaves many individuals ill-prepared to face the demands of our current day business/corporate environment.

There are fundamental elements of education that should never be left to chance or elective choosing when it comes to our preparedness to meet the demands of today’s workplace. The very nature of cognitive functionality as cogs in the wheel of that process is ever-evolving and the roles we play in the professional world are changing dynamically.

In simpler terms what does all this mean? Well, in terms of the composition of important documents, our level of preparedness for writing that all-star paper, document, proposal, presentation, promotion, intern/external business communication and even that single page composition or book of creative writing, will be the determining factor as to whether we create that piece as a stand alone author or team up with someone who can help bring it all together in a conveyance that is centric to its targeted audience.

Targeting….yes, most of us have heard and are very familiar with that word. Its connotations are open to interpretation depending on its application but much of today’s work world revolves around this word, this process predicated on the business objective or corporate mandate. The ‘targeted’ individual or group/business type of interest are the critical focus of a business campaign. The centric conveyance of our approach to that targeted audience is equally critical in their engagement.

As a professional editor it is paramount that we apply the highest of editorial standards having acquired a critical understanding of its process and the role we play in the pursuit of the client’s objectives. Initiative and flexibility are key elements and our adaptability to fulfil the needs of each individual project. We need to be illustrative, constructive, and at times, cosmetic in our analysis of client projects, receptive to their learned opinion while skilled in the process of communicating clearly any recommendations for a written project’s revision.

Where an individual may possess great skill sets in terms of the story or message they are conveying they may not have the critical knowledge needed for the mechanics of that document conveyance. Often times the delivery of an important message is lost in its conveyance. The metrics of the delivery falls flat on its target audience by virtue of its grammatical misgivings, stuttering flow, poor or inappropriate word choice, its language in terms of its intended audience, ambiguity and lack of logical connection start to finish.

Today’s editor must be cognizant of the substantive applications within a document, again as centric to the intended audience. We need to make a document functional for its reader in addition to ensuring the message and its delivery are consistent and correct in conveyance. We’ve all heard that ‘content is king’ at least from an author’s perspective and that has critical bearing in the business, corporate and marketing world as well. Document organization, design and style are essential elements in a document’s success formula and that’s where the professional editor comes in.

In a world where we seldom get second chances, the professional editor is a natural and fundamental extension of the developmental aspects of a written project where close scrutiny and engagement of the targeted recipient are critical elements in meeting the client’s objectives.

The editing process is a consultative and constructive analysis and application of the highest level of fundamental editorial standards pursuant to the client’s goals and objectives and in no sense adversarial. When the process and conveyance must be perfect, editorial considerations are paramount.

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