Inspiration Fills the Inkwell; Finding Blog Post Topics


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Choosing a Business Blog Subject

 

As a businessperson today with a website where you present and promote your products, services or a cause such as a charity, one of the most important elements on your website menu is your ‘blog’ page. How many times have you opened up a new document file to start writing and you hit a wall? Sound familiar? You are not alone. Let us take a closer look.

Your business blog is an instrumental vehicle for demonstrating your authority level on subject matter that is highly relevant to your business and will be of the greatest possible interest to your targeted audience. You want to demonstrate your expertise, show off your chops and legitimize your business. Your blog is the perfect place to engage your audience by sharing highly informative, current information that will help them solve a problem they need to address quickly.

When deciding what subject you would like to address in each new blog post, consider what you offer through your business and what customer problems you resolve through your products or services. That question alone should raise a host of potential subjects to write about in your blog. Scan through your website for ideas to write informative content about. From that browsing, you may think of additional post ideas. Before you begin to write a new piece, do sufficient research and see how other industry professionals have covered the same or similar subject matter. Keep your approach fresh.

Content Management System (CMS): Still stuck on a subject to write about? Here is where organizational tools like content management systems (CMS) like WordPress or Drupal come into play. You may already have your own favorite CMS tool to work with so you are off to a great start. A CMS in simple terms and format is a file where you create an itemized series of data that will be used for the creation and scheduling of blog content.

On the surface that sounds complicated but you can keep it as simple as necessary for your own purposes. Even the use of an Excel file may suffice. The whole idea of CMS is to generate content in advance of posting dates in an organized system that gives you the foundation for your blog article content. At a more advanced level of CMS development, you can even populate a completed blog post directly into that CMS system integration or retrieval on the designated date(s) for posting.

The starting point for your CMS data fields will be your blog title draft. That drafted title will serve as a cue for the desired subject and posting date and you can always revise that title as desired for the final post. Once you have that title in place, you can begin to develop the blog content. To make the process more streamlined and less stressful as the posting date nears, add condensed content data or concepts to your additional CMS fields. When you are ready to write the blog, you have already established the main premise of the article and all the integral elements of information that will fill out the piece in an organized and highly informative way. Beyond the blog title, your organizational fields for each post may look something like this:

  • Blog Title
  • Paragraph subject matter
  • Resources for blog information
  • Secondary, relevant information
  • Closing paragraph content

The foregoing is a generalized overview but it gives you an idea of how to plan for your blog post development without the stress of starting from scratch as your post date draws near. Let us face it, whether you are a full-time businessperson or have an employer and running your business part-time until things get rolling, the less last minute panic you have to face the better.

Life is demanding and when you set firm deadlines for your blog posts (and newsletters), that organization goes a long way to helping ensure that you have clear, concise and well-presented content that your audience will thoroughly engage in.

 Where to Draw Your Blog Inspiration From

Now that you have your content management system in place, you need to populate it with an ongoing, calendarized succession of blog topic ideas. Set aside ample time to sit down without distraction and brainstorm blog subjects with special attention to the relevance of the subject to your business product, services or cause and the level of interest your targeted audience will have.

Initially, your brainstorming activity may bring up a lengthy list of potential subjects to share with your subscribers and new site visitors. That is a great start. You should plan for content at least two months ahead and ideally be looking even further ahead. As mentioned previously, you can always revise a subject as new ideas avail themselves.

Resources for Blog Post Ideas

When you have reached that proverbial block wall or writer’s block that is the time that you will likely need to look to outside resources to get ideas to spring forth a new flow of potential blog subjects. Those subject ideas may come in the form of generalized suggestions but that will most often influence and inspire the right blog content matter for your future posts.

When I need to find help to determine my next and future blog post subject matter I look to finding those ideas through search engine queries.

Semantic Search

Be aware that the search terms you use to find answers through search engines and what method you apply to finding those results are changing frequently depending on Google search algorithms and related updates.

The growing trend in 2017 is to apply “semantic search” terms in your queries. Google is now leaning very much toward looking for search results that are related meanings to semantic search terms. Keywords continue to have importance and relevance to search queries but plan to create semantic search terms to closer align with Google’s current priority and emphasis on search results geared towards increasing use of the semantic long form search terms.

I most often determine my own blog post ideas independently drawing from business-related experiences with clients and observing their interests based on issues they may be having. For the purpose of this article, I have drawn from two sources, Entrepreneur and Molly Green, both which list a host of blog ideas and are well worth a look.

Definition – What does Semantic Search mean?

“Semantic search is a data searching technique in a which a search query aims to not only find keywords but to determine the intent and contextual meaning of the words a person is using for search.

Semantic search provides more meaningful search results by evaluating and understanding the search phrase and finding the most relevant results in a website, database or any other data repository.

Techopedia explains Semantic Search

Semantic search works on the principles of language semantics. Unlike typical search algorithms, semantic search is based on the context, substance, intent, and concept of the searched phrase. Semantic search also incorporates location, synonyms of a term, current trends, word variations and other natural language elements as part of the search. Semantic search concepts are derived from various search algorithms and methodologies, including keyword-to-concept mapping, graph patterns, and fuzzy logic.”

Techopedia.com

Some of My Business Blog Topic Favorites:

From Entrepreneur.com:

  • Popular Blog Post Linking & Contribution: Seek out popular and relevant blog posts by other bloggers and industry professionals, share their perspective, add your perspective and link to the original blog post. This not only pays their efforts forward but also helps strengthen your own expertise or authority level. Notifying the blog post writer of the favorable mention and link back also helps to develop strong alliances between you and the blog host.
  • Link Roundups: Similarly, to the first topic shared above is to collect a multiple of external professional perspectives and include the links back to each source in your piece.
  • Current Trends: Sharing industry news that is trending or an otherwise hot topic not only helps to keep your subscribers informed but it also elevates your authority level. When I run my searches for my latest blog posts, I always include the current year in my search terms. That way, almost without fail you find new information that is fully current that your subscribers likely have not become aware of yet.
  • Discussing Plans: This feature blog is always a good one because ardent followers are anxious to know what is coming up in future blogs; your company events, awards you have received, changes in your company structure or perspective and much more.
  • Posting Industry Relevant Videos: Video has become such a powerful medium for website content. The better the quality of the video content, the better the chances of having that video (and your site in turn) shared to subscribers’ social media platforms and more.
  • Create Podcasts: Here is a terrific and powerfully engaging way to really attract new web traffic and enhance visitor engagement while reducing your site’s bounce rate (visitors clicking out after only viewing the linked landing page on your site.) You do not have to be a broadcasting expert to share valuable and helpful information with your site visitors.
  • Create Infographics: Yet another powerful way to engage your audience. Create graphics that illustrator statistical information and data. Your blog sharing will increase measurably!
  • Highlight Your Business Failures: Talk about your business endeavors that simply did not work, why, and how you turned that failure into a positive. You will be a hero to business entrepreneurs if you steer them clear of making the same mistakes themselves.
  • Regular Feature or Series Articles: Share relevant industry articles that you know will be a hit with your audience. Another great approach is to create a series; subscribers will love the progressive sharing of related information.
  • Personal Ambitions Features: Share your early beginnings with your business. Detail how the whole idea developed, what inspired you and what dreams you have for the business moving forward. People love to read inspiring content.

From Molly Greene, Author, and Writer:

  • Features; Writers & Industry Professionals: Share with your audience links to articles by people that inspire you greatly. Your subscribers will love to get to know something of what you love to engage in.
  • Who To Follow in Social Media: Another popular share of information. Share page links of prominent industry professions, especially as relevant to your business and audience’ interests. The ever-increasing daily use of social media platforms by people around the globe makes for a great opportunity for you to refer your audience to people you feel your audience will find valuable new connections and benefit from new perspectives.
  • General Interest Posts: This is a category with virtually limitless subject potential and people will engage readily to any number of current topics. Including subjects of relevance to your business and industry are important.
  • How-To Posts: This type of article or blog post continues to be a powerful draw for readers. People love to learn how to do things of interest, especially when that information is free! There is great article sharing potential with these posts as well.
  • Feature; Guest Interview Posts: This is also another extremely popular method of capturing audience attention. This type of post is often in textual or podcast formats. People love to listen to an expert perspective on podcasts and it is a great change of pace from the standard blog post or article.
  • List Posts: Again, here is yet another type of blog post or article that grabs people’s attention. These posts are often highlighted with bullet points, subtitles and the like which make it easy for the reader to scan for their preferred information or topics.
  • Opinions, Rebuttals, Trends, Debates, and Predictions: Again, a nice touch of spicing things up by sharing information from hot or trending topics that you know will be well-received by your readers. Who doesn’t like a little heated but constructive debate? This kind of posting affords you all kinds of variations on topical themes. Use discretion when it comes to controversial or sensitive subject nature. You may take a few hits of negative response.
  • Repurposed Articles: This is an effective way to periodically save yourself a great deal of research and writing time on a blog by revising an older post of yours with new updates to make that story even better than the original. Where a subject resurfaces as a trending topic what better way to participate and gain exposure than to repurpose some of your articles in this way!
  • Resources & Reviews: There is any number of ways to draw ideas from the latest resources and reviews that will help your readers gain perspective for their own endeavors. I often share news hot off the press with information on important aspects of self-publishing, related software, book reviews and more for my author clients. When I see highly informative research articles relevant to my business and clients, I am more than happy to share that information with links to the source files.
  • Social Media Posts:  
    • Mp3 files, podcasts – example: Blog Talk Radio interviews.
      Talks and/or roundtable discussions on Skype.
      Narrative videos (you need to be comfortable with the camera).
      PowerPoint presentation video + commentary as you talk viewers through the presentation.
      Videotaped interviews.

Google Hangout recordings – check out Fraser Cain’s Perfectionist’s Guide to Marketing Your Hangout on Air.

As you can see, there are so many different and interesting ways to add relevant and fascinating blog material, presented in fresh and different ways, to keep your audience tuned in! If you are still struggling at times with creating new and highly engaging content, run searches for trending topics and even topics that were covered some time ago. See how those subjects have been presented by industry professionals and develop your own version and perspective to each story that reinforces and promotes your brand and voice recognition.

Be sure to click through on the links provided above to see the full range of blog post ideas and bookmark them for future reference. By simply browsing through these lists, you will surely be inspired with other ideas at the same time!

 

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© Don MacIver 2017; All Rights Reserved

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Social Media Marketing; Audience Reach for Business on Facebook


alheva_facebookHave you captured a presence on Facebook? The giant social media platform has garnered a huge audience reach as the leading social marketing platform on the internet today. Have you seen measurable results from that marketing reach or focused in another direction out of frustration?

Social media marketing efforts in today’s business environment face abundant challenges yet not insurmountable by any means. Social media platforms have undergone remarkable change over the years and will continue to evolve to address changes in the marketplace, search engine algorithms and how internet users ultimately utilize those platforms.

Seeking to establish and develop brand awareness and harness lead capture can indeed be frustrating for many businesses challenged with a juggle between available marketing capital , time and human resources to pursue marketing objectives to best advantage. An effective strategy is essential to your successes and without that strategy effectively implemented your efforts could well produce only marginal results.

Facebook has proven to be a very successful marketing channel and their statistical data bears that out. The mammoth social media platform will continue to play a strong role in the marketing focus of business enterprise as their momentum continues to gain and produce even greater results as anticipated in the foreseeable future.

Facebook Stats to Consider Carefully

  • Nearly 80% of all internet users, globally, use Facebook and fully 68% of those users are adults in the U.S. alone. Facebook user numbers are projected to swell to nearly 170 million in the U.S. by 2018.
  • Facebook continues to be the top social network globally in terms of membership with an 84% share. That’s staggering!
  • Nearly 1.8 billion users each month, globally, actively use the mammoth social platform with close to 1.2 billion people logging on to the site. Consider the potential of capturing the attention and engagement of even a fraction of that enormous audience potential.
  • Statistics reveal user habits which indicate that half of those users aged 18-24 log in to Facebook when they rise each morning. Being aware of such analytics for your targeted market is critically telling in terms of the best time of day to post for optimum targeted user reach.
  • Close to 30% of Facebook users are in the 25-35 age bracket which represents the most common user demographic. This is a prime target audience to reach out to for your expanded reach and potential new lead capture and sales conversion potential.
  • Work toward creating and sharing your quality content to that broad audience in a relatively economical cost range that won’t put a tremendous strain on your marketing budget.
  • Stats reflect an average user presence of 20 minutes or more with many browsing considerably longer means ample opportunity to gain valuable exposure through that audience in terms of website traffic, engagement and conversion activity.
  • Quality videos that provide informational and entertainment value for viewers has become a huge element of user engagement and establishing relationships, both elements crucial in social media platform marketing today. Consider this: daily Facebook user video views now exceeds 8 billion views every day. Including this powerful tool in your social media strategy has the potential to pay off in numerous ways. Be sure to share videos that bear strong relevance to your targeted audience’ interests to ensure their engagement and desired response.
  • Plan for consistent implementation of your social media advertising on Facebook, as with other social media platforms. Maintaining a presence in front of your targeted audience is essential. Facebook’s live video is quickly adding a new dynamic to the social media marketing strategy as well.
  • Persistence is the key. Establish your marketing strategy, stay the course with a balanced plan that works within your business marketing budget allocation and modify audience targeting parameters set in your Facebook ads to ensure optimum engagement and increased traffic and following.
  • Remember that in 2017 and beyond, the focus is transitioning to more and more direct interaction with your targeted audience; that is conversing in a meaningful way with individuals. Develop meaningful relationships through genuine dialogue that is beneficial to both parties. Quality content will continue to be important but increase time devoted to quality, meaningful online conversations with the audience you connect with. Mutual and genuine interests shared is the new focus to be sure to incorporate on a regular basis as a means to build an audience for a better bottom line. Outright selling on every single post on social media platforms is no longer effective. Personal connection is key.

Taking Critical Steps to Solidify Relationships & Marketing Results

  1. Determine clearly in advance who your ideal market is. Then develop post content that will be most appealing to that targeted audience. Monitor closely how your audience is responding; are they engaging through likes, comments and shares? If not, revisit your content strategy and test new content to find out what works well for your own audience.
  2. Plan an organized and scheduled marketing strategy. Increase the value of your blog content by eliminating superfluous fluff and getting right to the valuable core elements that your audience will benefit from. Be aware of upcoming changes that are anticipated with respect to the importance of blogging moving forward. Trends are always in transition mode. Take advantage of social media scheduling platforms like Hootsuite.com for greater efficiencies in your time allocation for the promotion of your brand.
  3. Continue to ensure that you are posting increasingly meaningful, beneficial, quality content with the infusion of value driven textual, video and image content that your audience will become more engaged in. That content must be relevant to their interests.
  4. Be sure to optimize your Facebook business page to ensure high quality content that includes critical keywords that will enhance your page’s visibility on the search engines. Make sure that in doing so sentences read back organically; that is, in a natural sequence of wording and sentence progression as opposed to intermittently inserting those keywords. Also ensure that your business page has an effective description that fully identifies the product or services you are offering.
  5. Incorporate a solid ‘call to action’ on your business page that will prompt followers to respond in a compelling way with the desire to seek further information about what you have to offer. You always want your audience to desire and be able to take the next step…to find out more through URL links to your website.
  6. Hire a social media professional who is fully conversant with the dynamics of effective Facebook advertising setup and strategy, audience targeting, analytics and more. Attempting to implement your Facebook ads on your own may result in frustration when the results may be less than you had anticipated.
  7. Become actively engaged (yourself) on and through your personal and business pages by following, likes, comments, and sharing of other users’ posts and pages and also connecting meaningfully on relevant Facebook groups as they continue to be of increasing importance to your social media marketing strategies.

Audience Centric & Letter Perfect


A photo by Alejandro Escamilla. unsplash.com/photos/y83Je1OC6WcReader engagement has never had greater focus and it all comes down to audience connection through line by line content and storyline development that resonates powerfully, stimulates appeal and leaves the reader with a highly impressionable and memorable experience.

Whether the written works of an author, poet, writer, business professional, marketing copy or a personal account, the composition must convey a compelling message that invokes reader response. The English language is for many an intricate, complex and confusing tangle of nouns, pronouns, verbs, adverbs, prepositions and adjectives…the list goes on and on and what it all comes down to is choosing the right words in a clean, concise presentation and in a distinctly characteristic way that bears the unique voice and brand of its author.

When clients come to me they do so because they have specific and varied needs relating to the final presentation of their written project. They want to put their best foot forward and rightly so. For the author, standing out means competing against a rapidly growing authorship community that has vastly greater publication resources and options than ever before. They can opt for traditional print or electronic formats through self-publishing or publishing house services in varied levels of content development, marketing and distribution. Choosing a proofing or editing professional to help ensure accuracy, error-free, polished conveyance of our story has become an integral part of the publication process.

The business or marketing professional can outsource the challenge and tedious, time-consuming process of transitioning a draft copy to an error-free, fluid, polished communication that compels the targeted audience to actionable, measurable response. The very business of audience engagement has evolved tremendously over the past few decades and very few individuals can take on the various elements of developing and fine tuning effective communications and authored works independently…it takes a team effort.

When the product is finally presentation or publication ready the next challenge is getting that product, that compelling story out to the masses, delivering the message to the right audience and marketplace, on or offline..and that takes expertise all of its own. That our written communications have to stand out above the rest is an understatement.

There are vast resources available for understanding best practices of the day in terms of content development, management and conveyance. The dynamics of website content, keyword and meta tagging selection and related applications are perhaps one of the greatest challenges we face in promoting our products and services online. Internet is the medium of choice as reaching a global audience for many is critical to the growth and success of their business or creative endeavors. I have favored numerous reference and resource providers over the years as an author, writer, poet and business person.

Amoung my favoured sources of current and ever-changing dynamics in the world of communications and publication are SiteProNews for breaking technological, social media and search engine news, one of the most-read sources of expertise in their field. As an author I frequent Writer’s Digest for its wealth of information author centric, Writers Market for author publication reference and resources.

For the author who needs a little help with the grammatical side of their storytelling a good reference resource is found in the Grammarly Handbook and whether wearing the hat of an author, writer, poet, editor or business professional I have an open resource such as Dictionary Reference at my fingertips while writing any creative or business composition. Having both dictionary and thesaurus components is critical in not only conveyance of error-free content but also to discover and implement alternative and unique ways of written expression through synonyms and metaphoric phraseology. It all makes for better, more compelling reading and response.

Last and perhaps most importantly of all, as communicators in whatever form of creative or business writing we need to ensure that we not only stimulate thought and response mechanisms in our readers’ experience…we need to connect with them through their emotional response to our message. Our content can be exemplary in its composition, highly informative and engaging but unless we can make a critical, personal connection with our readers in a way that they can relate we will never fully accomplish our publication objectives.

In terms of connection, ask yourself this…why do romance novels sell millions of copies annually, why do bestseller publications of any kind, whether mystery, fantasy, poetic, science fiction, motivational, historical, geographical, autobiographical or other blockbuster book, magazine or other published medium historically sell to the masses year after year, decade after decade in such huge numbers?

When we discover the key to touching the human spirit, mind, heart and soul, only then will we fully understand emotive writing, audience centric and letter perfect, for the ultimate reader and audience response…and that, my friends means powerful human connection.

© Don MacIver, Lasting Impressions Editing 2016